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Marketing management : analysis, planning, and control / Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - XI, 722 s. : il. ; 24 cm.
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There are copies available to loan: sygn. A [Magazyn] (1 egz.)
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Includes bibliographical references and indexes.
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