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Marketing management. Volume I / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. - Homewood, Ill. : R.D. Irwin, 1985. - XV, 666 s. : il. ; 24 cm.
(The Irwin Series in Marketing.)
Author
Shapiro Benson P. Dolan Robert J. Quelch John A.
Subject
Marketing
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Formatted contents note
Zawiera: v. 1. Principles, analysis, and applications -- v. 2. Strategy, planning, and implementation -- v. 3. From theory to practice.
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