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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 3rd ed. - New York : Wiley, c1983. - xiii, 821 s. : il. ; 24 cm.
(Wiley Series in Marketing, ISSN 0273-2955.)
Author
Dalrymple Douglas J. Parsons Leonard J.
Subject
Marketing
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